"Advertising Whiteness" by Entman & Rojecki focuses on television commercials and the level of inclusion of exclusion of minorities, specifically Black Americans. It is pointed out that typically today there is a level of "status quo" you could say for the amount of Black people allowed in commercials. According to the article, there are also levels of closeness or familiarity (hugging, caressing, kissing, etc) that are not allowed to most advertisements that include Black people. The article summed up Black representation in advertising by saying that, "Blacks seemed neither fully rejected nor wholly accepted, neither categorized identically with Whites in a color-blind American community nor universally linked to a rigidly demarcated domain of pollution and danger" (pg.163). They are there but not completely there.

This clip from Family Guy shows this idea of diversity within Abercrombie & Fitch. It is so bad that the Black male is basically Waldo from Where's Waldo. At the same time, he is not included in selling the product. There but not there.

One other case in point I have is from Maddox at thebestpageintheuniverse.net . The blog that he writes is entitled 9 things I learned about the world from anonymous stock photo models. In it he literally does what his title says. He took several cliches from advertisings usually found on the internet and comments on them. One specific one entitled "At least 1 in 3 people chosen at random will necessarily be "African American," even though only 13% of the US population is black," is definitely worth a read. I can only imagine what advertising for other minorities is.