"Do you like Huey Lewis and the news?"

John Beynon's article The Commercialization of Masculinities; From the "New Man" to the "New Lad" talks about the changing tides of masculinity from the 50's to the 90's. Beynon goes talks about a wide variety of men in this article. The "New Man-as-Nurturer", The "New Man-as-Narcissist", the "Yuppie", the "Old Industrial Man", and the "New Lad" are all the examples Beynon talks of. My biggest problem about this article is that there is really no amalgamation of these men. They are only talked of in these groups. I feel like my personal "favorite" (emphasis on sarcasim people!) man is the "Yuppie" (I have grown up to despise Yuppies so there may be some bias here). The Yuppie is most likely Beynon saying that there is a middle ground for the "New Men". A Yuppie can be a narcissist while caring for his looks, but seems like he can also be a nurturer while being in touch with his emotions.......in yoga class. However, there is a high empahsis on the fact that the Yuppie has wealth and makes sure to show it off at any time. "Sitcking his hair and using every excuse to get into and out of his suit, his tie, his stripped shirt and, of course, his Porshe" (pg.205).

I cannot utter the word Yuppie without talking about Patrick Bateman (Christian Bale) in American Psycho. Throughout the movie we see Bateman's obbsession of his looks and overall appearance. Yet, at the same time, we see his obsession of simple things, like comparing buisness cards, that undermine his power and prestige (tying into to his emotions and such)
Overall, Patrick Bateman is the ultimate Yuppie.
image from http://clashofthetitans.files.wordpress.com/2008/02/americanpsycho2.jpg
clip taken from youtube